Adare International appoints a new Head of Retail Innovation
Adare International has experienced significant growth with clients operating in the Consumer Products and Retail environment in recent years. Our clients are demanding a partner that can deliver a simplified, End-to End BTL activation model that brings together industry best practice, collaborative technology and the very latest trends relating to POS innovation.
In order to provide a dedicated focus in this area Adare has recently appointed Steve Cumley in the brand new role of Head of Retail Innovation. Steve has over 25 years’ experience in the print and in-store display environment working in prominent positions in international marketing services providers. Steve’s knowledge and core strengths include the sourcing and delivery of retail display innovation. He brings tremendous energy and enthusiasm while working with each Adare account team to provide the very best independent advice and support to improve our client’s activations.
As well as providing tactical innovation consultancy for key accounts, Steve is also at the forefront of our End-to-End proposition development for the Consumer Products and Retail sector. This is in line with our ambition to be the partner of choice for the world’s biggest brands.
Steve says “I’m delighted to be a part of such a forward thinking and progressive company. Adare International has an impressive range of blue-chip clients, a truly global footprint and a highly sophisticated service proposition that provides a fantastic platform to continue the successful growth within the global marketing services sector. As the Head of Retail Innovations I’m excited to be providing innovative solutions to new and existing clients and seeing the benefits and value add delivered across global markets. Within new business I’m looking forward to helping drive Adare International onto continued successes in such a focused and dynamic company.”