Adare International hosts CCEP Innovation Day
Adare recently hosted an Innovation Day which took place on Thursday 16th November, in the London offices of Coca-Cola Enterprise Partners (CCEP). The event, designed to encourage and share new point of sale ideas, focused on innovation across design, technology and materials.
Supported by a host of vendors, the Adare team, together with Steve Cumley, Head of Retail Innovation for Adare, spent 3 months preparing for the event by speaking with suppliers, reviewing proposed items and assembling a selection of state-of-the-art point of sale.
Steve Cumley said of the event; “The innovation workshop was an enormous success with over 45 people in attendance throughout the day, from many different sectors of the CCEP business. Our team was able to hold positive conversations around the increased use of sensory perception in the shopper experience and how to create a disruption via innovation in customer buying patterns.
We also explored innovations that will shape ideas for future campaigns with a specific focus on the forthcoming 2018 Football World Cup. Adare prides itself in holding these workshops to benefit CCEP and help to make brands stand out from the competition in the retail environment.”
We received very positive feedback from CCEP stakeholders who commented on the wide and varied selection of products, ideas and interactive solutions.