Adare International win Gold and Silver at COGS awards 2017

Adare International win Gold and Silver at COGS awards 2017

We’re delighted to announce that Adare International has won silver and gold at this years’ COGS Awards for our work with Merlin Entertainments. The 2016 Merlin Privilege pack won silver in the Print Management category, while SEALIFE’s 2016 Mission pack won the highest accolade in the Multi-Territory category.

For 10 years Adare has delivered an innovative global print management solution for Merlin Entertainments, providing a wide range of printed marketing materials and promotional items to all of their high profile and much-loved brands, including LEGOLAND®, SEA LIFE and Madame Tussauds.

Already having designed and produced the 2014 and 2015 Privilege packs (a gift for customers who purchase a Premium Annual Pass at one of the Merlin UK attractions) Adare created an outstanding 2016 pack, on time, on budget and with impressive environmental credentials in line with Merlin’s CSR commitment.

Pollyanna Hall, Head of Merlin Annual Pass observed “The team at Adare was as always an extension of our own team with a detailed understanding of our business, our end consumer and our needs as the client.

In September 2016 we were asked by SEA LIFE’s global brand team to create a children’s activity pack, designed for SEA LIFE’s younger customers to be used across its aquariums both in the UK and internationally. This was an exceptionally complex project, with very tight timescales. The Mission Pack was created and sourced, trialled and delivered to 34 international locations in a 6 month period.

Rita Marcal, Senior Global Brand Manager for Merlin said of the SEALIFE project  “Adare’s experience, detailed knowledge, and outstanding effort and contribution, ensured we were able to deliver what was a highly complex, global project smoothly and on budget”


Gavin Kyle, Adare’s Account Director for Merlin commented “We are absolutely delighted with these awards; it’s clear the judges recognise the strong relationship between ourselves and the Merlin team. Both projects are a great example of how our print management solution has developed into a truly collaborative partnership with Merlin”.

The COGS Awards were established by The Institute of Promotional Marketing in 2010 to recognise outstanding achievements from service partners, the companies which provide the 'nuts and bolts' elements which make great campaigns work. There were over 600 entries submitted for this year’s awards so it’s a huge achievement to be among the winners.

The awards were held at the St Pancras Renaissance Hotel on Friday 22nd September 2017.