Our clients expect so much more than from us to just simply buy their printed collateral. And so do we! We’re at our best when we’re engaged at the start of the campaign planning process - where we can offer advice and input to make the budget stretch further, perhaps remove some time from the process or outline some suggestions to improve the overall effectiveness.
But that’s just the start. We’ll take a step back from the process to take a more strategic view of our clients’ print spend. Everything from the basics such as the product materials and specification to the point of manufacture, from the production method to the key areas of demand requirement and point of use will come under the microscope.
We’ll use historical data, order patterns and Total Cost of Ownership as key metrics to build an evolution plan in this critical area of spend.