Success Story

Aviva Friends Life

Aviva Friends Life

Through a tender exercise, Friends Life wanted to introduce a new model with one chosen supplier for data, print, marketing services and warehousing services, with integrated and harmonised processes that met the requirements of the entire Friends Life business and continued to support the on-going transformation. Adare was successful in this process and were chosen to lead the program of transformation for Friends Life.

The Challenge
The geographical coverage was to include core marketing operations in the UK as well as support for International offices in Dubai, Singapore, Hong Kong, and Germany. The challenges included:
• Marketing print buying
• Transactional (pension) documentation
• Access to multi-channel capability
• Direct mail services
• Document composition
• Data processing
• Postage management
• VAT mitigation
• Warehouse and logistics services
• Proactive and consultative stock management to maximise efficiency
• Minimising risks of stock destruction and obsolescence
• Robust stock control, version control, and destruction procedures, as well as an easy to use ordering system and flexible reporting
• All services supported through a strong technology platform

Adare successfully integrated into the Aviva business, delivering the following benefits:
• Improved time to market and 33% uplift in productivity
• Successful implementation of key projects – RDR, COP
• Logistics – improved transparency on stock resulting in a 24% decrease in obsolescence
• Clear and concise management information significantly improving insight and administration
• Structured path on transformation enabling Friends Life to coordinate resources effectively
• Reduction in time spent on projects enabling a quicker time to market and less cost
• Improved output on quality
• Noticeable uplift on proactive customer service
• Delivering over 21% saving on  existing infrastructure

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