Success Story

Carlsberg bespoke online ordering system Carlsberg bespoke online ordering system

Carlsberg bespoke online ordering system

In 2011, following an extensive tender process, Carlsberg selected Adare as their second generation print management provider. Adare now provides a service for Carlsberg in 18 markets across Europe covering all printed material and a diverse range of POS items.
To achieve economies of scale, Adare developed a web tool allowing Carlsberg’s stakeholders to place orders for POS items within specific order windows, enabling grouped production runs. Order windows are opened 6 times per year in published calendars.

Benefits:

  • Bespoke online ordering system has delivered 12% savings for Carlsberg
  • Single point of contact for all print requirements in each country
  • Ongoing performance enhancement through optimised manufacturing and delivery
  • Improved regulatory management through detailed, transparent and fully auditable process

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