Fitness First Marketing | Adare International

Success Story

Fitness First Marketing Fitness First Marketing

Fitness First Marketing

An extension of Fitness First’s Marketing team, the Adare team built a web-based model for marketing efficiency and increased ROI. The system offers tactical marketing resources for each of the 76 Fitness First clubs across the UK, helping to maintain brand identity while providing budget controls at a local level.

Day-to-day support provided by Adare ensures campaigns are delivered on time and through the most cost effective channel. We also provide a wealth of advice and innovation when executing campaigns.


  • Increased efficiency and central control plus improved brand management.
  • The Fitness First UK marketing model is viewed as best practice in other markets.
  • Opportunity to share best practice with other markets.
  • Adare offers flexibility while driving quality and cost efficiency.

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