Success Story

Merlin Entertainments Group Merlin Entertainments Group

Delivering a cost competitive and innovative service for Merlin with integrated global print management

Challenge

Merlin Entertainment Group are a complex, multi-brand, multi-stakeholder account with many suppliers and diverse processes and we were tasked with transforming how they communicate with colleagues and customers in a multi-channel, always-on world.

Solution

We delivered a cost competitive and innovative service for Merlin with integrated global print management, with on-site teams delivering local country production to:
• Legoland - UK, Germany, Denmark, Malaysia, US
• Sealife Centre - Pan European, US
• Dungeons – London, Edinburgh, York, Amsterdam, Hamburg
• Heide Park - Germany
• Madame Tussauds – UK, Europe, Asia, USA
• Gardaland - Italy

To efficiently and effectively manage our client’s diverse print requirements, we have implemented world-class technology solutions and supporting systems to improve service delivery and workflow:
• Ecat (static, dynamics and Inventory Management)
• Brand management and online proofing
• Instant pricing
• Marketing Resource Management (including studio management)
• Retail profiler
• Innovation
• Microsite

Result

Delivering real and sustainable results using a combination of expertise and enabling technologies, we helped Merlin engage more profitably with their customers, optimise procurement, increase cost control and stretch communications budgets and enhance operational efficiency to help operations teams get more done, faster, and with fewer resources. Sustainable results include:
• Completely revolutionized POS
• Additional year-on-year savings
• Process efficiencies
• Improved brand consistency
• Increased ROI on DM campaigns
• Reduced administration costs
• 100% contract compliance
• Defined Merlin’s on-park digital displays

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