The UK Government’s roadmap to normality, set out in February, has given business leaders hope. The economy is about to turn “a decisive corner with enormous amounts of pent-up financial energy waiting to be released, like a coiled spring” - Andy Haldane, the Bank of England’s s chief economist (Feb 21), has said.
The retail, hospitality and leisure industries look set to see the first surge with 33% of consumers listing dining indoors at a restaurant or bar as one of the top activities they’re eager to get back to, while 22% said shopping for non-necessities (McKinsey). However, with changes in buyer behaviour businesses will need to make sure that their post-pandemic marketing communications, print, point of sale, and promotional merchandise are all fit for the new normal in order to thrive.
Our useful guide sets out the three-stage approach to support your post-pandemic marketing strategy and how to get away clean:
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